THE LABEL
Maisara stands for distinctive craftsmanship and design. Our products tell a story of India’s age-old artistry while preserving the love of India's traditions, heritage and aesthetics. In our products, we bring to you the best skills combined with utility and beauty.
Today’s world is more about aesthetics rooted in heritage and culture, tinged with modernity. Each and every piece of ours is handcrafted keeping in mind contemporary expressions of traditional skills.
Founded in 2014, by Cheena. Maisara has been quick to gain Indian acclaim. The brand was picked up by designer stores across India within months of its launch. Maisara Jewelry is sold in over 40 luxury multi-designer boutiques & stores. Adorned by celebrities like Deepika Padukone, Kiara Advani, Kareena Kapoor Khan, Anushka Sharma, Katrina Kaif, Lara Dutta, Sonali Bendre, Neelam Kothari Soni, Pooja Hedge, Bipasha Basu, Sonam Kapoor, Divya Khosla Kumar, Tiffany Pisani, Neha Dhupia, Swara Bhaskar, Shruti Haasan, Huma Qureshi, Kalyani Priyadarshan, Keerthy Suresh, Kriti Kharbanda, Sagarika Ghatge, Raashi Khanna, Vartika Singhh, Lavanya Tripathi, Lakshmi Manchu and more.
Cheena derives her designs inspiration from India’s rich traditions of craftsmanship, art, architecture, interiors and history. Every product is made keeping in mind the ever changing taste of modern women. Maisara’s range has your soul and our creativity. The essence of your dreams that we have tried to instil in our work. It’s you; it’s your love story.
"The details are not the details.
They make the design"
- Charles Eames -
OUR JOURNEY TILL NOW
As we complete 6 years in business, we celebrate the quintessential real women. Women are strong, inspiring and are role models to many. Sharing a glimpse of our journey, which celebrates the ‘ROOP’ of all Women.
This journey embraces the ordinary by congregating diverse section of femininity. A collaboration with an Acid attack survivor, A young student from North-East, A theatre artist, A professor in her third trimester of pregnancy, A depression survivor, A critically acclaimed star making big in the Bollywood industry, A talented Musician who is also a successful actor and singer, A National basketball player making her debut in the South film industry, A millennial entrepreneur, A digital content head, A fashion model, A fashion director, A National award winning stylist, A Pakistani bride and many such unique women who have had their struggles and choose to claim their power to affect change for the better, for the positive!!
It’s time to break stereotypes and to be vocal about everything the society considers as taboo! It’s time to let’s live through our dance, our poetry, our moments, our voices, our beliefs, our barriers, our pain and our stain to embrace our uniqueness of being essentially female!